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Copyright 1996-2002 by Batteries Digest

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This is an example of the size of a BD Advertisement. It resides in 1/4 of a screen and consists of any combination of artwork which can be produced within 100 KB or less in .bmp, .gif, .jpg or .tif files.

 Advertisement Definitions: Call 763-479-6190 for rates.

All prices are for 12 consecutive month placements only. No splitting by months is offered.
Shorter periods are not available. Ads hyperlink to advertiser's website.

An Ad consists of a 1/4 screen grahic supplied by the advertiser. File size is a nominal 100kB.

Tier 1 Graphic Advertisement
Includes 2 Locations: 1.)Top of Home Page
and 2.) Supplier's Section. Only one Tier 1 location is available.

Tier 2 Graphic Advertisement
Includes 2 Banner Locations: 1.) Primary in choice Topic area and
2.) Supplier's Section. Locations are available throughout website.

New accounts require payment prior to placement.

Placement priority is established with payment date.

Advertising Art Content:

Ad consist of color graphic artwork with a width to height ratio of approximately 3:2. This size is usually less than 300 pixels wide by less than 250 pixels high. The total file size should be less than 125 KB.

The Ad is made up of color photographic, artwork lettering. This copy is provided by the advertiser and placed in the Website by Batteries Digest (BD).

Advertising Image:

The image of the website is businesslike, respecting the intelligence of the visitor who is seriously looking for battery, fuel cell, photovoltaic information and applications. Quality treatment of the visitor is intended to maximize the visit and promote return visits. The advertising format, both in size and shape, provides each visitor with maximum quality awareness of the business and product and/or service, thus enhancing the image of the advertiser. Easy access to the advertiser's website is made by clicking on the artwork. It is strongly suggested that the artwork include some directive, i.e, "Click here for more information," so the visitor can easily be transferred to the advertiser's website by clicking on the Ad.

As the visitor scrolls down the page, the upper Ad scrolls up and new content with another Ad appears. This Ad is also a Tier 2 Ad. Top locations are available on a first come basis.

Location Priority:

Advertising spaces are available on a priority of earliest purchase and payment. If an Ad is available on the first screen of a page, the next order/payment combination will secure it. If the first screen Ad is taken and another supplier wants to be placed on the page, the new supplier will be placed on that page in the screen below the existing Ad. In this way, only one ad is a focal point on the visitor's screen at any one time. This is to direct a single Ad to the visitor's attention and in addition provide a maximum information to educate the visitor on the advertiser's product/services. If the supplier having the placement on the first screen decides to relinquish the ad space, the supplier having the banner below that first screen will move up to the first screen. New Ad placements cannot be placed higher than existing banners.

As the viewer continues to scroll down through the information, one Ad scrolls up and another Tier 2 Ad appears. If an advertiser reqlinqushes an ad space, all other advertisers, having spaces at a lower level, will move one space.


All Topics or pages of the web site are available for Advertising placement. Typical Batteries pages include: Alkaline, Battery Manufacturing, Lithium, Lithium-ion, and Zinc-air. For Fuel Cell enthusiasts there are Alkaline, Automotive, PEM. Metal and additional topics. Photovoltaics include such topics as amorphous, crystalline, applications. For a complete listing, see the the Home Page on this website, If you don't see a topic you want, let us know. More than likely we have not gotten around to adding it yet and we can accommodate you.

Within each Topic page the amount of content defines how many screens are available and consequently how many Ads can be placed. The top Ad is taken by the first advertiser, and the following screen banners are taken by advertisers purchasing ads at later dates. As ad space becomes available, advertisers will be given higher-level locations based on their senority.

For example, the visitor who selects 'Alkaline Primary' on the Topics Page is taken to the top screen of the Alkaline Primary page. Along with the BD Logo, and page title, a 1/4 screen size Level 2 Ad is shown. This Ad remains with the top screen, and as the visitor scrolls down the page, new Ads appear.

Site Locations are tailored to Supplier Offerings.

Ads are located at every Topic Page on the site. This allows advertisers to tailor their products or services to the interests of the viewer. For example, a VRLA Lead-acid manufacturer may want to be either on the first Lead-acid screen to catch all Lead-acid visitors, or their purpose may to be seek a more qualified visitor, and therefore, the screen that begins the VRLA material might be selected.

Who Visits?

Batteries Digest's new style website has all content from recent or applicable issues of BD placed in dedicated subject areas. This site was introduced in March of 2002. Since that time, the number of visitors has continually grown as shown below.


 Site Visits

 Files Transferrred
 March 2002


 June 2002


 August 2002


 September 2002


 March 2003



BD does not publish hits because the overlay of hit counts on inserts within page files and thus exaggerates the value of hit numbers. Details of visitors are not recorded so that the visitor can have a simple connection to the site, stimulating repeated visits. A significant number of visits are due to free search engines such as Google and professional fee based services such as Web Clipping.

Records of page visits are not provided to advertisers. Advertisers should ask their web site provider to provide them with the number of referrals in a monthly period from our website. This information (number of referrals) may not berepresentative of the exposure the advertiser has had to the visitor because the ad is seen each time the file is accessed.

Each visitor to BD's website has made an active effort to get to get there. Even more effort is needed by the visitor as he/she clicks on pages after the Topics Page, As the visitor clicks through the various topics, the ads, having prominent placement on the pages, are seen.

Because the majority of subscribers to BD's newsletter has been from top management of energy related businesses, we conclude that BD website information is of interest to the same type of person who visits us on the Internet. Because the information on the site is free, we encourage people from students to strategic planners to integrate this information and find information that applies to their needs.

Join us

Communication in our industry is not complete without advertising from related businesses. The combination of our news and your offerings provide strong reasons why people should visit BD's website. When you join BD, your image becomes a part of the presence for the businesses of batteries, fuel cells and photovoltaics. It is a statement of your support for free press and open communications, which are the first line of defense against unsafe practices and illegal business operations. Our goal is to offer honest reporting and your business can add one more credible part to that picture. Whether you get new understanding of your products, reinforcement of your image, or a new lead to increased business, this site and the visitors who visit at no cost need you. These Advertisements are the primary revenue source for Batteries Digest, so we need you, too.

Batteries Digest
1261 Town Line Road
Maple Plain, MN 55359
Tel: 763-479-6190
Fax: 909-752-6653
E Mail: [email protected]

 BD Web Banners Put Battery Surfers
only one click away from you

Friends, it is a new world where Internet communications and connectivity facilitate every information transfer. People who visit the site have a definite interest in batteries, fuel cells and photovoltaics. To make communications more meaningful for these visitors, subject areas are easily selectable. If your product is in battery charging, think of the interconnectivity you can provide if your banner resides with the first page of the charging section. Your banner is always professionally displayed with no obnoxious splattering we have all learned to dislike in many sites. The BD Home Page banner offers all visitors the opportunity to jump to Indiums site where information on metal supply, compounds, services and whats new at Indium is presented. Can you afford not to have that same connectivity? Starting is easy; just call us at 1-763-479-6190.


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