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Batteries/Markets 051014
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Total Battery Market in the U.S. to Reach $14.8 Billion by 2009

The U.S. battery demand for primary and secondary batteries is projected to increase 5.9 percent annually through 2009 to $14.8
billion. Among the factors driving this growth are strong demand for battery-power poducts like celluar phones and digital
cameras, and incrasing production of electrical and electronic devices. Market gains will also be supported by an ongoing
shift in the product mix toward more expensive batteries (such as Lithium-ion based cells) that deliver enhanced performance for high-drain electronic equipment.

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Sales of secondary batteries are forcast to rise faster than primary batteries through 2009, due in part to strong growth in the use of high-drain portable electronic products. Secondary battery demand will also be supported by reductions in the time required to recharge batteries, making secondary types more appealing to consumers and nearly as convenient as primary cells.

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Although Lead-acid batteries will account for nearly 60 percent of all secondary battery sales in 2009, Lithium polymer and Nickel-metal  hydride batteries will experience the strongest rates of growth. Demand for these advanced battery types will be heavily influenced by
their high-performance attributes as well as by continuing technical innovations and price declines.

Consumer applications will account for more than 70 percent of all primary battery sales in 2009, continuing the historical trend. Demand for primary batteries will be fueled by the everincreasing  number of battery-powered portable devices in use, such as digital cameras and MP3 players. Market gains for primary batteries will
also be supported by rising durable goods production, which will boost demand in the industrial sector. While Alkaline batteries will remain the dominant primary battery type, other types like Zinc-air will account for an increasingly larger share of demand, due in part to performance traits that often exceed those of Alkaline cells.

Information and data for the charts is from a new study, .Batteries,. by The Freedonia Group, 05/2005. The full report is $4,200. Additional information is found at
www.freedoniagroup.com.
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